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2025 Resolutions for a F1 Fan: Stay Active and Connected
We were asked to not just showcase Red Bull racing, but to also appeal to the fans of Red Bull and sports-adjacent fans.
7.5M views across 3 videos
TikTok 1.8M, Instagram 5.7M
1M views in 24 hours (NYE video)
We brought the Red Bull F1 pit crew into the real world and let their extreme precision collide with everyday tasks, creating a series of moments that were instantly relatable and unmistakably Red Bull.
Challenge
We were asked to not just showcase Red Bull racing, but to also appeal to the fans of Red Bull and sports-adjacent fans. A tall order, especially with racing and sports fans all having particular interests, but we knew there was a way to reach everyone, not just racing fans.
Insight
We identified the racing and sports content from Red Bull that appealed broadly, and found that the Red Bull F1 pit crew was exactly what we were looking for. They’re experts at what they do, which can be both relatable and engaging to watch, and they’re unsung heroes. Their faces are literally hidden!
Solution
We gave the crew even more mass appeal by taking them off the race track and putting them in everyday scenarios centered around several holiday moments. This gave them character, personality, and allowed us to showcase their expertise in unique ways.
2025 Resolutions for a F1 Fan: Stay Active and Connected
We were asked to not just showcase Red Bull racing, but to also appeal to the fans of Red Bull and sports-adjacent fans.
7.5M views across 3 videos
TikTok 1.8M, Instagram 5.7M
1M views in 24 hours (NYE video)
We brought the Red Bull F1 pit crew into the real world and let their extreme precision collide with everyday tasks, creating a series of moments that were instantly relatable and unmistakably Red Bull.
Challenge
We were asked to not just showcase Red Bull racing, but to also appeal to the fans of Red Bull and sports-adjacent fans. A tall order, especially with racing and sports fans all having particular interests, but we knew there was a way to reach everyone, not just racing fans.
Insight
We identified the racing and sports content from Red Bull that appealed broadly, and found that the Red Bull F1 pit crew was exactly what we were looking for. They’re experts at what they do, which can be both relatable and engaging to watch, and they’re unsung heroes. Their faces are literally hidden!
Solution
We gave the crew even more mass appeal by taking them off the race track and putting them in everyday scenarios centered around several holiday moments. This gave them character, personality, and allowed us to showcase their expertise in unique ways.
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