Wienerschnitzel had built a small TikTok presence back in 2020 but had since gone completely idle. After years of inactivity, the account faced an uphill battle with the algorithm, essentially starting from zero again. We weren’t just tasked with making funny hot dog videos; we had to rebuild momentum, retrain the algorithm, and reestablish the brand’s relevance in a platform culture that had evolved dramatically since they last posted.

Hot dogs were suddenly cool again, celebrated online with equal parts irony and affection. The humor of it was undeniable, but beneath the jokes was something sincere: value matters. Our audience cares about getting more for less, and Wienerschnitzel’s price point gave it a real advantage in a world where fast food keeps getting more expensive.

We launched a high-frequency blitz of TikTok content that mixed internet-native humor with clear value messaging. Every post was a small experiment, balancing cultural absurdity, real price points, and moments of genuine relatability to see what would stick. By posting consistently and leaning into our “self-aware underdog” voice, we retrained the algorithm, reignited engagement, and reintroduced Wienerschnitzel as both funny and worth your dollar.