Oops! Something went wrong while submitting the form.
Xzibit and Amazon Alexa "Trick Out" 92 Year Old's Fan Cave
We cast MTV’s Xzibit to lead a “Trick My Fan Cave” activation, flipping the iconic format to upgrade a local fan’s space with Amazon Alexa tech.
68+ media placements
1M+ views on YouTube with high sentiment
Amazon’s highest-performing TikTok ever
We created a nostalgia-driven content peice that reunited a die-hard NFL fan with Xzibit, turning a simple Alexa tech upgrade into a heartfelt human story that echoed the spirit of Pimp My Ride and felt perfectly native to both social platforms and press outlets.
Challenge
Amazon Prime Video needed story-driven content to build hype around its exclusive rights to Thursday Night Football — especially among core NFL fans. The goal was to find a PR-friendly concept that would earn coverage and feel native across social and branded platforms. The added constraint: shoot, edit, and deliver within a single day using real fans and real spaces.
Insight
Our audience craves nostalgia and authenticity. Rather than force a branded message, we leaned into human-interest storytelling — tapping into the emotional appeal of reuniting a beloved figure with a die-hard fan, knowing this approach would drive broader cultural resonance and press coverage.
Solution
We cast MTV’s Xzibit to lead a “Trick My Fan Cave” activation, flipping the iconic format to upgrade a local fan’s space with Amazon Alexa tech. The two-minute mini-doc blended humor, warmth, and product seamlessly — tailored for short-form, high-shareability content that could live across platforms.
Xzibit and Amazon Alexa "Trick Out" 92 Year Old's Fan Cave
We cast MTV’s Xzibit to lead a “Trick My Fan Cave” activation, flipping the iconic format to upgrade a local fan’s space with Amazon Alexa tech.
68+ media placements
1M+ views on YouTube with high sentiment
Amazon’s highest-performing TikTok ever
We created a nostalgia-driven content peice that reunited a die-hard NFL fan with Xzibit, turning a simple Alexa tech upgrade into a heartfelt human story that echoed the spirit of Pimp My Ride and felt perfectly native to both social platforms and press outlets.
Challenge
Amazon Prime Video needed story-driven content to build hype around its exclusive rights to Thursday Night Football — especially among core NFL fans. The goal was to find a PR-friendly concept that would earn coverage and feel native across social and branded platforms. The added constraint: shoot, edit, and deliver within a single day using real fans and real spaces.
Insight
Our audience craves nostalgia and authenticity. Rather than force a branded message, we leaned into human-interest storytelling — tapping into the emotional appeal of reuniting a beloved figure with a die-hard fan, knowing this approach would drive broader cultural resonance and press coverage.
Solution
We cast MTV’s Xzibit to lead a “Trick My Fan Cave” activation, flipping the iconic format to upgrade a local fan’s space with Amazon Alexa tech. The two-minute mini-doc blended humor, warmth, and product seamlessly — tailored for short-form, high-shareability content that could live across platforms.
More PROJECTS
→
Wienerschnitzel · Because wieners are just funny
10K followers in under two months
Average view count doubled month-over-month across the first quarter
→
SUPER slick... kind of....
Super Coffee’s first viral video
1M+ views on every video
→
"Mystery Mixup" featuring Morgan Jay
Most successful SKU launch to date
Most successful social media campaign
Established ongoing partnership between Kiva Camino and featured talent
Be a native, not a tourist, speak the cultural language your audience actually lives by.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.