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The @liquiddeath X @badbirdiegolf Uro Club CHALLENGE.
We brought the clubs to Venice Beach and staged a one-on-one golf battle between local legends. The twist? Players had to drink Liquid Death at every hole and, when nature called, actually use the club.
Sold out of the entire product line in under 24 hours
tens of thousands of organic views
The concept was simple. Show real players using a club everyone assumed was a joke, including the fact that you can actually piss into it. By staging a chaotic Venice Beach showdown, we let the product’s absurdity and practicality speak entirely for itself.
Challenge
Liquid Death and BadBirdie were launching a real, purchasable golf club that doubles as a urinal — but their hero campaign leaned heavily into absurdist, fake-infomercial humor. They worried audiences might not believe the product was actually for sale. Our challenge: convince people it was real and drive actual product demand.
Insight
When marketing looks like a gag, audiences default to assuming it is one. To break through, they needed to see real people actually using it — making the product feel tangible and available, not fictional.
Solution
We brought the clubs to Venice Beach and staged a one-on-one golf battle between local legends. The twist? Players had to drink Liquid Death at every hole and, when nature called, actually use the club. This real-world demo made the product undeniably real — while creating highly shareable, culturally on-brand content.
The @liquiddeath X @badbirdiegolf Uro Club CHALLENGE.
We brought the clubs to Venice Beach and staged a one-on-one golf battle between local legends. The twist? Players had to drink Liquid Death at every hole and, when nature called, actually use the club.
Sold out of the entire product line in under 24 hours
tens of thousands of organic views
The concept was simple. Show real players using a club everyone assumed was a joke, including the fact that you can actually piss into it. By staging a chaotic Venice Beach showdown, we let the product’s absurdity and practicality speak entirely for itself.
Challenge
Liquid Death and BadBirdie were launching a real, purchasable golf club that doubles as a urinal — but their hero campaign leaned heavily into absurdist, fake-infomercial humor. They worried audiences might not believe the product was actually for sale. Our challenge: convince people it was real and drive actual product demand.
Insight
When marketing looks like a gag, audiences default to assuming it is one. To break through, they needed to see real people actually using it — making the product feel tangible and available, not fictional.
Solution
We brought the clubs to Venice Beach and staged a one-on-one golf battle between local legends. The twist? Players had to drink Liquid Death at every hole and, when nature called, actually use the club. This real-world demo made the product undeniably real — while creating highly shareable, culturally on-brand content.
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